The first phase, and the most common application for people counting at international airports, is to determine how many people use the landside terminal buildings with regard to check-in, meet and greet and the retail aspect of the facility. The information produced provides real-time volumes which allow for comparative reporting by hour, day, week, month and year, helping manage operations such as security, staffing, and utilities.
The second phase involves counting passengers moving from landside to airside terminals, providing insights into peak times and operational needs. This data can be used to adjust the rental of retail spaces such as restaurants and shops, based on traffic trends and conversion rates. Real-time occupancy data also enhances safety and security, offering accurate counts for fire control and staffing at security points.
In the third phase, counters at airside gates monitor departing passengers, providing real-time occupancy and average dwell times in each terminal. This data directly correlates with retail and restaurant sales. Other applications include flow measurement within terminals, traffic between terminals, dwell times in queues, and monitoring visitor numbers in airport lounges. The unique needs of each airport can then be addressed and improved where feasible.